What does etiquette primarily involve?

Etiquette primarily involves displaying good manners, which encompasses a range of behaviors that demonstrate respect, consideration, and kindness towards others in social situations. Good manners include using polite language, being attentive during conversations, and following social norms that facilitate smooth interactions. These behaviors help to create a positive atmosphere and show appreciation for those around you, which is the essence of etiquette.

The other options focus on negative or competitive behavior that detracts from the core principles of etiquette. Competing with others often leads to conflict rather than cooperation, being the loudest in a gathering can be disruptive and disrespectful, and ignoring others' feelings demonstrates a lack of empathy and understanding, all of which are contrary to the spirit of good etiquette.