Why is it important to include the recipient's name on an envelope?

Including the recipient's name on an envelope is crucial for avoiding confusion and ensuring that the mail arrives at the intended destination. When the recipient's name is clearly indicated, it allows postal services and individuals handling the mail to easily identify who the letter is intended for. This practice minimizes the possibility of misdelivery or mix-ups, which can occur if there are multiple similar addresses or if the envelope is unmarked.

While personalizing the mail can enhance its appeal and following postal regulations is important for proper mailing, the primary function of including a recipient's name is to make certain that it reaches the correct person. Additionally, while having the recipient's name might increase engagement and response rates, that is secondary to the fundamental purpose of ensuring accurate delivery.